Sunday, June 28, 2026

Alan Jacobs on Noah Smith on blogging and influence--choosing between being an influencer or an Influencer?

https://www.noahpinion.blog/p/does-anything-i-write-matter-anymore

Does anything I write matter anymore?

Punditry in the age of populism, AI, and monetization.

Noah Smith

Jun 18, 2026

 

About three years ago, someone asked me why, with my physics undergrad background and a PhD in economics, I had decided to become a professional blogger. I told him that blogging seemed like the highest-leverage thing I could do, in terms of actually having an impact on the world.

...

Providence … providence …

 

Alan Jacbos is a bit stymied by Noah Smith’s belief that blogging is the highest leverage thing a person can do. Injecting ideas into discourse may look like it provides immediate results but Jacobs contends that Noah Smith’s zinger quote from John Keynes gets Keynes’ point precisely wrong. Why?

 

https://blog.ayjay.org/idea-injection/

June 24, 2026

idea injection

...

If Keynes is right, then the ideas that Smith “injects into the discourse” won’t be his, but rather those of thinkers from decades past — the people who weren’t worried about having “something out within hours,” but rather cared about making arguments strong enough to last. Instead of seeking to be quoted by Substackers and podcasters, they rely on “the gradual encroachment of ideas.”

 

It may not be possible to have both immediate currency — quotability — and long-term significance. You might have to choose between Smith’s model and Keynes’s.

 

Or it's not even in your hands.  Providence ... providence.


Still… here’s an observation from John Neville Figgis back in 1900 about the contrast between the influence of the practical and the theoretical bent among writers. Let's call it the distinction between the influencer and the Influencer:

 

https://archive.org/details/studiesofpolitic00figgiala

Studies of Political Thought From Gerson to Grotius 1414-162

John Neville Figgis

The Birkbeck Lectures delivered in Trinity College, Cambridge 1900

Cambridge: at the University Press 1916

 

... The existing arrangement of political forces is dependent at least as much upon ideas, as it is upon men's perception of their interests. If we allow little to the theorist in momentary influence we must admit, that his is the power which shapes the "long result of time." The normal value, in fact, of political theories is a "long period value." The immediate significance of an Algernon Sidney or an Althusius is small and less than nothing as compared with a practical politician, like Maurice or Jeffreys. But his enduring power is vast. Hildebrand, Calvin, Rousseau, were doctrinaires, if ever there were such. Yet neither Bismarck, nor even Napoleon has had a more terrific strength to shape the destinies of men. In literature as in life, the thinker may be dull; but it is with a significant dullness. [emphasis added]

 

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