Tuesday, February 12, 2008

Don't buy stuff when you're miserable if you can help it


Or have someone who isn't miserable buy things for you. This study indicates that the misery spends money approach isn't the same as people shopping to make themselves feel better because the people tested were certain that being sad did NOT affect their purchasing behavior when the statistics indicate the emotional state was an important variable. Sure, we could argue correlation that doesn't establish causation but I think we intuitively know that if you buy something to make yourself feel better, even if it's, say, a stiff drink, that this is so broadly and even anecdotally relevant that it's probably something to take to heart.