Ted Gioia suggests we kill the four-chord song, Ted Gioia vs Adorno and Horkheimer on what the music industry has actually been for and does

https://www.honest-broker.com/p/lets-kill-the-four-chord-song

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How do you fix this?

 

The answer is obvious. The music business needs to return to its original mission of finding artists with inspiring talent and fresh perspectives. It has to abandon the stagnant world of conformity and predictable recipes. It must take some risks.

 

Maybe the best place to start would be ditching the four-chord song.

 

Nothing contributes more to the stagnation of current hit radio than the abandonment of song form, and its replacement with repeating four-chord vamps. This approach to composition imposes deadening constraints—making it almost impossible for songwriters to develop material, and provide the surprises and contrasts essential to their craft.

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Was the original mission of the music business really finding artists with inspiring talent and fresh perspectives?  Was it really trying to abandon a stagnant world of conformity and predictable recipes by taking some risks?