Sunday, March 09, 2014

the RSI contract with Mars Hill and the bulk orders, a possible source for the bulk order addresses

To the extent that questions have emerged about where and how Mars Hill Church could have gotten names Warren Throckmorton has speculated that a Real Marriage donation promotion site may have been one possibility.

http://marshill.com/2011/11/22/give-25-get-a-copy-of-the-real-marriage-book

However, if the restrictions in the Result Source Inc agreement specify that there can't be more than 350 in a geographic region how can someone control for that?  Wouldn't donations tend to cluster to a point where geographic areas would be over-represented? Throckmorton's proposal might founder on the problem of how the program Mars Hill had for getting a copy of the book could eliminate over-representation of regions, unless there's something else that can be discovered.

Throckmorton doesn't seem to mention the bulk orders.  A minimum of 90 different addresses with no more than three per state.

This is just speculation but what resources could Mars Hill Church have that could cover the bulk address side of things?  5,000 books on the bulk price category.
90 addresses
no more than 3 per state

Well, what about military units?  A company tends to be between 100-200, well within the limits required for a Result Source requirement of less than 350 per geographic area for the individual orders criteria, for instance.  Find the addresses of two chaplains at separate addresses each in 45 of the lower 48 would seem to cover the bulk order address requirements easily.  Anyone with a modicum of direct marketing or mass mailing coordination experience would at least give this idea a moment's consideration. 

So, if we're speculating that military bases and chaplain addresses are at least a brainstorming idea would anyone at Mars Hill Church have access to anything like that information?  Let's see ...

http://marshill.com/2010/05/05/mission-critical-the-military-and-mars-hill

Here are some practical ways you can support the Military Mission:
  • Pray directly and intentionally for the service members who come across Mars Hill resources to be changed by Christ.
  • Give to help us buy books, Bibles, and DVDs to send over at no charge to service members. To give, go to our giving page, and under "Fund", select "Military Ministry".
  • Spread the word about the need for the Gospel in the military to your churches, community groups, and family members.
  • If you know of a soldier currently deployed who would appreciate receiving Mars Hill resources, send an email to military@marshillchurch.org.
But Mars Hill Military Ministry doesn't formally exist as a separate entity any longer.
http://marshill.com/2012/04/14/military-mission

... Because of the enormous growth of this ministry, we are needing to make some changes that will allow us to keep up with the great number of orders that are flowing in. The Military Mission will now become part of our new Global Ministries department. Because distribution is a large part of what Mars Hill Military Mission does, this strategic move will allow us to send out more resources at a quicker, less expensive, and more efficient rate. We have also combined Global Ministries and Military Mission’s financial contributions to one account. This will not only simplify our accounting processes but it will enable our ministries to have more of a global impact. Those of you who are currently giving specifically to the Military Mission might ask “Will my donations still be funding the Military Mission?” Our answer would be, “Yes—and then some.”

So it's possible to establish that the Mars Hill Military Mission had as part of its mission the distribution of Mars Hill publications and resources to military personnel in the United States services and that there was the opportunity to contact the ministry to let them know of soldiers who would appreciate receiving Mars Hill resources.  The ministry was absorbed into Mars Hill's Global Ministries around April 2012. 

While Throckmorton's speculation about the November 2011 campaign could cover a lot of names a person who has worked in direct solicitation and fundraising could point out that the risks of region clustering could be very high.  If Mars Hill wanted to find a way to provide the addresses RSI wanted in a way that would stay within restrictions and they already had a Military Ministry sending out piles of books to soldiers the bulk orders could have been taken care of in part, perhaps not in whole, by whatever address database the ministry might have had at its disposal. 

This is not to say the Mars Hill Military Ministry actually had any involvement in the distribution of copies of Real Marriage, nor is any of this to say that anyone associated with the ministry was ever connected to the book.  So far there's no evidence for any of that.  What this post does propose is that in terms of data mining possibilities for the mailing addresses that would fulfill the bulk order requirements of the MH/RSI agreement that the former Mars Hill Military Ministry could have been a resource that could have fulfilled these requirements, both because it may have had access to 90 addresses or more and because one of its primary tasks was book distribution.  Whether any of those records would have been preserved when Mars Hill Military Ministry was absorbed into Mars Hill Global Ministries (which may now be known as Mars Hill Global) is currently impossible to know.

2 comments:

rp5585 said...

https://docs.google.com/document/d/1TG60fTd5x2y2s8fjD5jc8FkNVmDhT5B28hnsPUfmnLQ/edit?pli=1#heading=h.eloux1b0mjwf

Using an older post per your instructions WTH. I know you are on top of this stuff but just in case. AMA tonight on this.

rp5585 said...

https://docs.google.com/document/d/1TG60fTd5x2y2s8fjD5jc8FkNVmDhT5B28hnsPUfmnLQ/edit?pli=1#heading=h.eloux1b0mjwf

Using an older post per your instructions WTH. I know you are on top of this stuff but just in case. AMA tonight on this. please delete when finished.