Friday, March 04, 2016

Driscoll tells RNS "false and malicious allegations continue to be made against me" almost two years to the day after the MH BoAA confirmed the use of Result Source to rig the NYT best seller list

http://www.religionnews.com/2016/03/04/driscoll-responds-to-false-and-malicious-allegations-in-lawsuit/
...
“Unfortunately, false and malicious allegations continue to be made against me,” Driscoll said in an email to RNS Thursday (March 3). “I’m certain that the most recent examples are without any merit.”

That's pretty sweeping and lacking in nuance.  After all, it was back on March 7, 2014 the entire Board of Advisors and Accountability (which would have included Mark Driscoll, yes?) confirmed the use of Result Source to rig a place for Real Marriage on the New York Times bestseller list.

https://web.archive.org/web/20140311063444/http://marshill.com/2014/03/07/a-note-from-our-board-of-advisors-accountability

...

Result Source
In 2011, outside counsel advised our marketing team to use Result Source to market the Real Marriage book and attain placement on the New York Times Bestseller list. While not uncommon or illegal, this unwise strategy is not one we had used before or since, and not one we will use again. The true cost of this endeavor was much less than what has been reported, and to be clear, all of the books purchased through this campaign have been given away or sold through normal channels. All monies from the sale of Pastor Mark’s books at Mars Hill bookstores have always gone to the church and Pastor Mark did not profit from the Real Marriage books sold either at the church or through the Result Source marketing campaign. ...
 
It's not clear that Mars Hill leadership has ever disclosed the "true cost" of the project or why it was less than the number obtained from written agreements.