By 2012, thanks largely to the narrative, and the then undisclosed behind-the-scenes promotional dealing to market, of the book Real Marriage, Driscoll had opened himself up to skepticism about the plausibility and sincerity of his decade-long prior narrative. Even before there was any controversy associated with possible copyright infringement or Result Source deals, those of us who had heard Driscoll preach from 2000 through 2008 found the story of the real Driscoll marriage problematic. If the Driscoll marriage had always been as rocky as was claimed in the 2012 book how and why was Mark Driscoll ever considered competent for ministry? For many of us from the early years what we were drawn to was the community overall and to the dynamic of co-founding pastors Mark, Mike and Lief--they could be likened to Kirk, Spock and McCoy and you didn't have an Enterprise without them.
Driscoll's saturation of social and broadcast media had reached a point in 2012 through 2013 where documenting the number of times he changed his story was no longer a particularly difficult task. Owing to the catastrophic turnover in staff Mars Hill began to have circa 2011, apparently broadly coinciding with the arrival of Sutton Turner, Driscoll was reportedly aided by leaders who amplified or transmitted rather than ameliorated or offset his leadership flaws.
And by later 2013 it became awkwardly clear that when a journalist with evidence and a comparable capacity for blunt questions pinned him down on why he was so lax in giving credit where it was due in his books, the alpha male, only real man in the room façade withered.