Monday, March 23, 2015

question answered, Throckmorton reports a mass email from anti-porn ministry that bought Resurgence mailing list

http://www.patheos.com/blogs/warrenthrockmorton/2015/03/23/mass-email-anti-porn-ministry-buys-mars-hill-church-resurgence-mailing-list/

Well, looks like the question has some of an answer.  Throckmorton has published some spam that has been sent out lately.  Of particular note is this:

On Monday, Mar 23, 2015 at 6:33 PM, Craig Gross <craig@xxxchurch.com>, wrote:

Hey Guys and Gals, 

I sent you an email earlier. Just to be clear.

I apologize if my email caught you off guard. I bought an email list from http://www.churchleaderslist.com/.?utm_campaign=website&utm_source=sendgrid.com&utm_medium=email Mark’s right hand guy at Mars Hill told us that this list was the Resurgence list. 

Craig



Read more: http://www.patheos.com/blogs/warrenthrockmorton/2015/03/23/mass-email-anti-porn-ministry-buys-mars-hill-church-resurgence-mailing-list/#ixzz3VGhn7QFk
Because as Wenatchee The Hatchet was musing earlier today, the donor/customer/client listings of Resurgence Publishing, Inc. might be one of the few assets the corporation would have to sell that somebody could use.  And if Craig Gross was referring to Sutton Turner, well, Sutton Turner's the guy who directs/manages/owns/handles Resurgence Publishing Inc.  With the company set to expire in late May selling off whatever actually viable assets might sell doesn't seem like a bad move.

Selling, buying or renting lists of names for donor cultivation or customer appeals is pretty common even in non-profit fundraising.  It would be even more common in for-profit settings. 

As Throckmorton has recently noted, the email list at the time Resurgence Publishing, Inc. went up for sale was approximately 60,000.  That's not too shabby a sample size, in theory, but it would be understandable if all the people who just got spammed by Craig Gross and company were taken aback at getting a cold solicitation spam. 

Well, folks, now you may have an opportunity to learn that list buying happens in ministries, too.  List renting also happens--what that allows for is carpet-bombing a region with a solicitation to prospective donors.  If people respond they get added to the donor data pool and if they don't they won't end up on the donor mailing lists for subsequent in-house solicitations.  Without getting too detailed this is a field of work that Wenatchee The Hatchet knows a few things about.  You won't be able to unsubscribe to the kind of spam Gross just sent recently because if it's a donor cultivation/prospect e-blast you might not even already be in the systems they have.  But we'd need to know vastly more about the donor management systems of the organization to field that ... and it's the start of the work week. 

Hey, at least Gross admitted he bought the list.  And here Wenatchee The Hatchet was thinking maybe it was nice Sutton Turner didn't want any gifts or donations and isn't going to start a 501(c)3.  Why bother if it turns out he's the one who sold the list of Resurgence donors/customers?  Would Turner and/or Gross like to confirm if this was the case or clarify?

2 comments:

Sutton Turner said...

Jeremiah,
I have commented a couple of times on your blog over the last couple of days, however some how the comments are deleted. I am signing them with my own name and picture.

I wanted to clarify again, because it was deleted, that since I resigned from Mars Hill in September, I have not had anything to do with Mars Hill, BofAA, or Resurgence. I resigned from ALL positions.
This latest situation with the email list, I did not know about any of this until it was reported on Christianity Today.

I would appreciate if you do not delete this comment since in your post above you are asking me for a comment.
All the very best to you.
Sutton Turner
www.InvestYourGifts.com

Wenatchee the Hatchet said...

It looks like all the comments from this month that you made are still up. Sorry if they haven't been showing up for you.

Thanks for coming by and clarifying and updating things, Sutton.