Saturday, February 28, 2015

on a far more prosaic note (courtesy of The Atlantic) a requiem for the Big Mac

Just by being there—and by being the same everywhere—McDonald’s offered succor. This was, after all, the fundamental promise of the fast-food chain: cheap, accessible food that would always be the same anywhere. Even if we knew it wasn’t really food, exactly, sometimes convenience and comfort were more important. Particularly among the middle classes who were fortunate enough to appreciate McDo as the treat Smalera remembers, rather than as an affordable meal.

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