In 2011, outside counsel advised our marketing team to use Result Source to market the Real Marriage book and attain placement on the New York Times Bestseller list. [emphasis added] While not uncommon or illegal, this unwise strategy is not one we had used before or since, and not one we will use again. The true cost of this endeavor was much less than what has been reported, and to be clear, all of the books purchased through this campaign have been given away or sold through normal channels. All monies from the sale of Pastor Mark’s books at Mars Hill bookstores have always gone to the church and Pastor Mark did not profit from the Real Marriage books sold either at the church or through the Result Source marketing campaign.
To correct a statement in a recent article, Pastor Sutton Turner was the General Manager, not the Executive Pastor or Executive Elder as reported, at the time he signed with the referenced agreement with Result Source. In the time since this campaign we have established a new Executive Elder team, new Board of Advisors and Accountability, as well as a new marketing team.
Who was that outside counsel? Mars Hill's BoAA never bothered to say but what Throckmorton has been uncovering in connection to Result Source opens up the possibility, at least, that Kevin Small was the "outside counsel".
From Throckmorton's post:
In June 2011, Kevin Small wrote to then Mars Hill Church executive elder Jamie Munson to provide details about how ResultSource could get Mark Driscoll on the New York Times best-seller list.
Well ... this "could" potentially clear up any mystery about how the "outside counsel" may have been in 2011. Jamie Munson could clear things up a bit, if he's got time left to spare from doing his leadership consulting gigs. At least Munson's willing to "own it and move on" by showing that he's still had most of his career connected to Mars Hill. Sutton Turner scrubbed pretty much every reference to Mars Hill from his Twitter account and deactivated his LinkedIn account.
Yates looks to have been the "outside counsel"
The communication that gets mentioned had to do with what Result Source was able to do for a book by Les and Leslie Parrott. For those unfamiliar with them they've had the marriage counseling thing going more or less for more than two decades. The relevance of mentioning a success with the Parrott book (and there's a Parrott blurb praising Real Marriage at the front) would be touting a success with another book in the same market niche as the one the Driscolls had aimed to land a place in.
As #1 New York Times best-selling authors, their books have sold over two million copies in more than two dozen languages, and include best-selling and Gold-medallion winner Saving Your Marriage Before It Starts. Other popular titles include Real Relationships, L.O.V.E., The Parent You Want To Be, Trading Places, The Complete Guide To Marriage Mentoring and Love Talk.
Anyway, there's the link to the reference to the success with a Parrott book as a consideration for the RSI idea for Real Marriage.